Buyer's Guide

How to legit check sneakers before you buy

Fake sneakers are a billion-dollar industry. This checklist catches the vast majority of them — use it whether you buy on or from a stranger anywhere else.

Quick legit-check list

  • Box label style code and colorway match the shoes exactly
  • Silhouette and proportions match official product photos
  • Stitching is tight, even, and the correct color
  • Size tag has sharp printing and a plausible production date
  • Insoles and glue patterns look factory-correct
  • No strong chemical smell
  • Seller provides fresh, time-stamped photos of every angle
  • Price is realistic for the colorway, size, and condition

1. Start with the box and its label

Ask for a photo of the box label. The style code, colorway code, and size must match the shoes exactly — search the style code and confirm it returns this exact colorway. Check the label font, alignment, and barcode. Fake boxes often have slightly wrong fonts, blurry printing, or a label that doesn't match the shoe's production date.

2. Study the shape and proportions

Fakes get the silhouette wrong: toe boxes too thick or too flat, heels too tall, swooshes or stripes in the wrong position. Pull up official product photos of the exact colorway and compare side-by-side. On Air Jordans, check the heel shape and the 'hourglass' figure of the sole from behind.

3. Check the stitching quality

Genuine sneakers have tight, even, consistent stitching with no loose threads. Look at the midsole stitch line, the toe cap, and the logo embroidery. Sloppy stitching, uneven spacing, or double stitching where there should be a single line are classic fake tells. The stitching color should also match retail pairs.

4. Inspect the size tag and insole

Inside the shoe, the size tag should have sharp printing, the correct factory code, and a production date range consistent with the release. Pull out the insole: genuine insoles have correct branding and glue patterns underneath. Fakes often have a strong chemical smell — that glue smell alone is a red flag.

5. Be skeptical of receipts

Receipts are trivially faked or reused. A photo of a Foot Locker receipt proves nothing — the same receipt photo circulates with hundreds of fake pairs. Never treat a receipt as authentication. Judge the shoes themselves, and use a platform that holds payment until you've inspected them.

6. Demand specific photos

Ask for: both shoes side by side, the box label, both size tags, the insoles removed, the outsoles, and close-ups of logos and stitching — next to a note with today's date. A seller with genuine shoes can produce these in five minutes. Excuses, delays, or recycled photos mean walk away.

What if they arrive fake?

When you buy through , your payment is held until you confirm the shoes are real and as described. You get a 48-hour inspection window after delivery — if anything fails your legit check, report it from the order page and the seller's payout is frozen while evidence is reviewed.

How disputes work

Hunting a specific pair?

Post the exact model, colorway, and size on and let sellers send you offers. Compare photos and prices, then pay through the Protection Program.

Post a wanted listing