Seller's Guide
How much is my watch worth?
Before you sell — or accept any offer — here's how to work out what your watch is realistically worth, using the same method dealers use.
Pricing rules of thumb
- Use the exact reference number, never just the model name
- Base your price on recent sold listings, not asking prices
- Grade condition conservatively — buyers will anyway
- Box and papers add 10–15% for most modern luxury watches
- Polishing reduces value on collectible references
- Dealer offers are low because dealers carry the risk, not because your watch is cheap
1. Identify the exact reference number
Value lives in the reference, not the model name. A Rolex Datejust 126234 and a Datejust 16234 are different watches with different prices. Find the reference on the papers, between the lugs, or on the case back. Write down the serial too — production year moves prices.
2. Look at sold prices, not asking prices
Asking prices are fantasy; sold prices are reality. Search recent completed sales of your exact reference in similar condition. On marketplaces with asking prices only, assume final sale prices run 10–20% below asking for common references.
3. Grade the condition honestly
Sellers over-grade; buyers under-pay. Be honest: are there scratches on the case or clasp? Has it been polished (which removes metal and value)? Does it keep time? A 'mint' watch with polished lugs isn't mint. Condition differences routinely swing prices 20–30%.
4. Add value for box, papers, and service history
A 'full set' — original box, warranty card, manuals, hang tags — typically adds 10–15% for modern luxury watches and far more for collectible references. Recent service records from the manufacturer add confidence and value. No papers doesn't mean fake, but it does mean cheaper.
5. Understand who you're selling to
A dealer needs margin, so expect 60–75% of retail-equivalent value. A private buyer pays full market value but you carry the risk — fake payments, chargebacks, return swaps. That gap between dealer price and private price is the cost of safety. Protected marketplaces close it.
Get market value without the risk
On , buyers post what they want with a stated budget — you see real demand before you sell, and the Protection Program holds the buyer's payment until delivery is confirmed. No chargeback surprises, no fake payment screenshots.
How seller protection worksSomeone is already looking for your watch
Browse wanted listings on — if a buyer's request matches your watch, send an offer with your price, photos, and ship-by date.
Browse wanted listings